Next: Reinventing Media, Marketing and Entertainment by Dekom Peter

Author:Dekom, Peter [Dekom, Peter]
Language: eng
Format: mobi, epub
Tags: Marketing, Business & Investing, Marketing & Sales
Publisher: HekaRose Publishing Group
Published: 2014-02-06T16:00:00+00:00

Bottom line: if something negative surfaces anywhere in the heavily-linked blogosphere, the job of the CIO is both to contain the damage and spin the story in a manner to minimize damage to the company’s ability to make money and generate revenues. In the case of the celebrity, it would be to maximize that person’s career. That does not always mean suppressing the story — sometimes bad is good. Attributions of “edgy and dangerous” have their place in a marketing manager’s choice of weapons. Picture a sweet gangsta’ rapper.

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